TITLE

Can Europe rescue the media biz, and if so, can the U.S. do so, too?

AUTHOR(S)
Ives, Nat; Hall, Emma
PUB. DATE
November 2009
SOURCE
Advertising Age;11/30/2009, Vol. 80 Issue 40, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on mass media policies in the U.S. and Europe. European governments have introduced policies designed to assist newspaper publishers in competing with digital media, such as affording them the ability to negotiate user charges from Web search engines. The U.S. Federal Trade Commission (FTC) will hold hearings on the effects of the Internet on journalism.
ACCESSION #
45670190

 

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