Can Europe rescue the media biz, and if so, can the U.S. do so, too?

Ives, Nat; Hall, Emma
November 2009
Advertising Age;11/30/2009, Vol. 80 Issue 40, p3
Trade Publication
The article focuses on mass media policies in the U.S. and Europe. European governments have introduced policies designed to assist newspaper publishers in competing with digital media, such as affording them the ability to negotiate user charges from Web search engines. The U.S. Federal Trade Commission (FTC) will hold hearings on the effects of the Internet on journalism.


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