TITLE

From CVS to Costco, retailers put the screws to brands

AUTHOR(S)
Neff, Jack
PUB. DATE
November 2009
SOURCE
Advertising Age;11/30/2009, Vol. 80 Issue 40, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that leading retail chain stores including Costco and the pharmacy chain CVS Caremark are continuing to remove brand name products from their stores in order to improve profit margins and lower prices. These decisions are said to reflect the increasing marketing value of house brands in the retail trade.
ACCESSION #
45670156

 

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