From CVS to Costco, retailers put the screws to brands

Neff, Jack
November 2009
Advertising Age;11/30/2009, Vol. 80 Issue 40, p1
Trade Publication
The article reports that leading retail chain stores including Costco and the pharmacy chain CVS Caremark are continuing to remove brand name products from their stores in order to improve profit margins and lower prices. These decisions are said to reflect the increasing marketing value of house brands in the retail trade.


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