Lessons for the front line

Chadwick, Philip
May 2001
Marketing Event;May2001, p17
Reports the launch of the Opel Vivaro van of General Motors (GM) conducted by the HP:ICM company in March 2001 in Germany, which aims to teach GM sales force about the vehicle and to motivate them. Importance of sales consultants; Activities of the sales consultants during the training; Venue for the training.


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