Nearly 40% of marketers plan to boost budgets

Maddox, Kate
November 2009
B to B;11/16/2009, Vol. 94 Issue 15, p18
The article reports on the journal's "2010 Outlook: Marketing Priorities and Plans" survey which found that as the economy slowly shows signs of recovery, almost 40% of business-to-business marketers say they plan to boost their marketing budgets next year. It found that 39.2% plan to increase their marketing budgets next year; 47.5% plan to keep them flat; and 13.3% plan to decrease them. Online was found to be one bright spot during an otherwise bleak year for advertising.


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