TITLE

Goodyear to drop Republic associate brand tires

AUTHOR(S)
Schertz, William
PUB. DATE
November 2009
SOURCE
Rubber & Plastics News;11/16/2009, Vol. 39 Issue 8, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Goodyear Tire & Rubber Co.'s decision to drop the Republic associate brand tires on Januray 1, 2010 to expand distribution of the Kelly brand. A spokesman for the tire maker says that this change will create a multibrand package with its Goodyear, Dunlop and Kelly tire lines. The brand will benefit from more exposure and updated product offering under the new strategy. Goodyear's Remington private brand is also being considered for deactivation.
ACCESSION #
45632217

 

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