Goodyear to drop Republic associate brand tires

Schertz, William
November 2009
Rubber & Plastics News;11/16/2009, Vol. 39 Issue 8, p13
Trade Publication
The article reports on Goodyear Tire & Rubber Co.'s decision to drop the Republic associate brand tires on Januray 1, 2010 to expand distribution of the Kelly brand. A spokesman for the tire maker says that this change will create a multibrand package with its Goodyear, Dunlop and Kelly tire lines. The brand will benefit from more exposure and updated product offering under the new strategy. Goodyear's Remington private brand is also being considered for deactivation.


Related Articles

  • Pushing Dunlop. Schertz, William // Tire Business;5/11/2009, Vol. 27 Issue 3, p10 

    The article discusses the plan of Goodyear Tire & Rubber Co. to promote its Dunlop brand. On April 22, 2009 during a ride-and-drive event in Greenville, South Carolina, the company launched its Dunlop SP Sport Maxx TT ultra-high-performance (UHP) tire and showed several other recent additions to...

  • Goodyear unveils more Kelly, Dunlop tires to dealers. Zielasko, Dave // Tire Business;2/28/2005, Vol. 22 Issue 24, p17 

    The article reports that Goodyear Tire & Rubber Co. is beginning to enhance its Kelly-brand lineup as well. The introduction of the Safari Trex is in response to dealer requests for a go-to tire with consumer appeal, Jack Winterton, vice president of consumer sales, told the more than 1,600 tire...

  • Tire brand graveyard. Mikolajczyk, Sigmund J. // Tire Business;12/4/2006, Vol. 24 Issue 18, p1 

    The article reports that tire maker Goodyear Tire & Rubber Co. has advised its customers that the Lee and Star associate labels, which date back to the early 1900s, are being phased out. The company plans to cut production of private and associate label tires by about a third in North America...

  • Goodyear raises prices up to 4%.  // Tire Business;4/12/2004, Vol. 22 Issue 1, p4 

    Akron, Ohio-based tire manufacturer Goodyear Tire & Rubber Co., will raise tire prices up to 4 percent on all of its brands in various segments, effective May 1, 2004. The increases apply to the tire maker's Goodyear, Dunlop, Kelly and associate brands. Goodyear cited rising raw materials and...

  • Goodyear plugs benefits of its 'Smart Fleet' truck program. Davis, Bruce // Tire Business;5/26/2014, Vol. 32 Issue 4, p15 

    The article reports that Goodyear Tire & Rubber Co. has promoted its Smart Fleet benefits program at the 2014 Mid-America Trucking Show. Some of the features of the program include access to premium branded truck tires of Goodyear and consistent pricing at all commercial tire dealership across...

  • Dunlop uses SEMA to boost Direzza line. Hockensmith, Lisa // Rubber & Plastics News;1/9/2006, Vol. 35 Issue 12, p5 

    This article reports that Goodyear Tire & Tire Co.'s Dunlop brand launched several products under its Direzza line-including the first Direzza racing slicks at the Specialty Equipment Market Association show in Las Vegas, Nevada. Dunlop unveiled the Direzza GRP street-legal drag race tire and a...

  • Goodyear shelves Monarch label. Linsalata, Vera // Tire Business;6/5/2006, Vol. 24 Issue 5, p3 

    The article reports that Goodyear Tire & Rubber Co., has shelved the Monarch brand because it no longer fits in with the Akron tire maker's product screen. The company hasn't replaced Monarch brand with another private label either, and moreover it has no plans to bring back the label any time...

  • Cost squeeze creates new players.  // Tire Business;7/17/2006, Vol. 24 Issue 8, p8 

    The article reports that the tire dealers could see more of an influx of new tire suppliers from other countries over the coming years as the world's largest tire makers are reducing their focus on the mass market tire segment in North America. Goodyear Tire & Rubber Co.'s recent decision to cut...

  • Goodyear to focus on marketing. Shaw, David // European Rubber Journal;May/Jun2010, Vol. 192 Issue 3, p26 

    The article presents an interview with Mark Brickhill, incoming vice president of Goodyear Tire & Rubber Co. for Europe. He says that according to a reasearch by Goodyear, women are more open to advice from tyre dealers than men. He notes that the development of tyre labels in 2012 will change...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics