Who watches Pay TV? Nervous advertisers wait for a head count

Shoebridge, Neil
March 1998
BRW;03/23/98, Vol. 20 Issue 10, p67
Trade Publication
Reports on the reluctance of marketers and advertising agencies to buy time on pay-television in Australia. Pay-TV operators unable to tell potential advertisers how many people are watching their channels; Lack of basic information on audience size and viewing habits; Comments from David Malone of Multi Channel Network (MCN); Efforts to track viewership; Need for independent data on audiences.


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