TITLE

Who watches Pay TV? Nervous advertisers wait for a head count

AUTHOR(S)
Shoebridge, Neil
PUB. DATE
March 1998
SOURCE
BRW;03/23/98, Vol. 20 Issue 10, p67
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the reluctance of marketers and advertising agencies to buy time on pay-television in Australia. Pay-TV operators unable to tell potential advertisers how many people are watching their channels; Lack of basic information on audience size and viewing habits; Comments from David Malone of Multi Channel Network (MCN); Efforts to track viewership; Need for independent data on audiences.
ACCESSION #
456277

 

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