Customer Care: Prepaid Copies Postpaid

Ramsay, Maisie
November 2009
Wireless Week;11/1/2009, Vol. 15 Issue 8, p18
Trade Publication
The article focuses on the reliance of prepaid carriers in the U.S. to customer care in retaining subscribers. Kelly Owens St. Julian of Boost Mobile LLC states that simplicity is the key to the approach of his firm. Sheryl Kingstone of Yankee Group Inc. notes that value and price are of lesser importance compared to the relationship between carrier and customer. John Coyle of the company U.S. Cellular adds that customer satisfaction is their strategy.


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