TITLE

Gearing Up for the Holidays

AUTHOR(S)
Ramsay, Maisie
PUB. DATE
November 2009
SOURCE
Wireless Week;11/1/2009, Vol. 15 Issue 8, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the move of wireless operators in the U.S. for the fourth quarter of 2009 to develop gadgets such as e-readers, replacement handsets, and Android devices to attract consumers. James Brehm of Frost & Sullivan Ltd. states that a third of e-readers for the year could be easily sold. Chris Collins of Yankee Group Inc. notes that emotional elements used by retailers for shoppers are not going to be effective.
ACCESSION #
45613646

 

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