Gomes, Lee
November 2009
Forbes Asia;11/16/2009, Vol. 5 Issue 17, p100
The article reports on the marketing strategy of Microsoft Corp. to market its latest operating system Windows 7. It states how the shortcomings of the operating system Windows Vista, which was launched in 2007, has been rectified by the present system. It discusses the future plans of the company to launch the new version Windows 8 in 2011-2012. It further discusses the pricing policy of Microsoft and how the prices of these products are falling.


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