Why Change?

R. F.
November 2009
Forbes Asia;11/16/2009, Vol. 5 Issue 17, p61
The article analyzes the success of the web site Soufun, owned by Vincent Mo in China. It is informed that Soufun made a revenue of 100 million dollars in 2009. Mo stated a double digit increase in its profit margins. It faces competition from the E-House, China's largest property brokerage chains, run by businessman Zhou Xin. Mo reports that Soufun earned through advertisements and its revenue will not be affected by brokerage firms.


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