TITLE

Wal-Mart Comes to India

AUTHOR(S)
Goyal, Malini; Gupta, Indrajit; Mahajan-Bansal, Neelima
PUB. DATE
November 2009
SOURCE
Forbes Asia;11/16/2009, Vol. 5 Issue 17, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the entry of Wal-Mart Stores Inc. into the Indian market. The company Best Price Modern Wholesale has been developed as a joint venture between Bharti Enterprises, owned by Sunil Mittal, and Wal-Mart. It is planning to open a large number of chain stores in India. It informs about the strategy adopted by Wal-Mart to recruit a team which knew the country well. It also discusses methods used by Wal-Mart to control cost and increase business.
ACCESSION #
45604325

 

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