TITLE

The rules of ROI in CRM

AUTHOR(S)
Gomolski, Barb
PUB. DATE
June 2001
SOURCE
InfoWorld;06/04/2001, Vol. 23 Issue 23, p98
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explores whether the rules of return on investment apply to customer relation management (CRM) in information technology industry. Why companies in the leader category run the risk of overplanning; What drives CRM; One challenge of a company as it approaches CRM.
ACCESSION #
4560242

 

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