TITLE

VALUE BY DESIGN

AUTHOR(S)
MASTERSON, LES
PUB. DATE
December 2009
SOURCE
HealthLeaders Magazine;Dec2009, Vol. 12 Issue 12, p31
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article features A. Mark Fendrick, a person whose value-based insurance design concept aims to lower costs on the most beneficial drugs and services for those who need it the most. Fendrick, who is the co-director of the Center for Value-Based Insurance Design of the University of Michigan, created the concept during the late 1990s together with Michael Chernew of Harvard Medical School. He says that the reason he continued the concept was because he really saw the picture 10 years ago, which has unfortunately come true.
ACCESSION #
45587655

 

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