TITLE

LION NATHAN LANDS BUDWEISER BRANDS

PUB. DATE
October 2009
SOURCE
Australian Hotelier;Oct2009, Vol. 26 Issue 9, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the agreement signed by Lion Nathan and Anheuser-Busch InBev. The deal gives the former the right to distribute and market the Budweiser group of brands in Australia beginning in late 2009. The Budweiser group of brands are addition to Lion Nathan's existing portfolio of international premium beers which includes Beck's, Heineken, and Kirin. According to the author, Lion Nathan and Anheuser-Busch InBev's business relationship dates back to 1989.
ACCESSION #
45582363

 

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