TITLE

The market research crystal ball

AUTHOR(S)
Roberts, Jo
PUB. DATE
October 2008
SOURCE
Marketing Week;10/30/2008, Vol. 31 Issue 44, p102
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the "Market Research Marketplace," report of the current issue of the journal in which the market research experts were asked to offer their views on 2010. The experts cite co-creation as a major trend in business-to-business terms and in gathering research next year. Roger Donbavand, director at BDRC stresses on chances of more strategic collaboration between agencies. Alistair Leathwood of Freshminds cites co-creation in how brands gather research and create products.
ACCESSION #
45577707

 

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