TITLE

Home-Field Advantage

AUTHOR(S)
Binelli, Brianne
PUB. DATE
December 2009
SOURCE
Foodservice & Hospitality;Dec2009, Vol. 42 Issue 10, p40
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the success of Keg Steakhouse & Bar franchisees in Ottawa, Ontario. Corporate culture plus local market knowledge serve as the winning formula for the success of Keg franchisees. President David Aisenstat says that the primary focus of Keg is not as a franchise company but as a restaurant company that franchises. He emphasizes that the service and food are always Keg quality that's why their guests keep coming back in each location.
ACCESSION #
45563813

 

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