TITLE

Rugs are winners for hybrid retailer Dekor

AUTHOR(S)
Wyman, Lissa
PUB. DATE
June 2001
SOURCE
Furniture/Today;06/04/2001, Vol. 25 Issue 38, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing strategy of the home furnishing store Dekor in Atlanta, Georgia. Observance of show-and-sell merchandising philosophy; Integration of designer services and custom installation; Use of the 'do-it-for-me' concept in handling customer.
ACCESSION #
4550878

 

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