TITLE

Message Is Clear: Texting's Not Just for Teens

AUTHOR(S)
Venezia, Lou
PUB. DATE
November 2009
SOURCE
American Banker;11/25/2009, Vol. 174 Issue 212, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the use of short messaging services (SMS), or text messaging, by banks to communicate with their customers. It is said to be popular among customers, and very low-cost. Its usefulness in detecting and preventing fraud is also described. It is recommended that banks offer SMS services to customers on an opt-in basis.
ACCESSION #
45508315

 

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