TITLE

MARKET INTELLIGENCE

PUB. DATE
October 2009
SOURCE
Travel Weekly (UK);10/30/2009, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers news briefs related to the marketing in the travel industry. According to a study by market research company comScore, the travel industry fell behind other sectors in its advertising on social networking websites in 2009 summer. According to research from Santander Corporate Banking, travel and leisure companies are seeking to increase borrowing to survive the economic downturn. A study has found that 75% U.S. travel managers are encouraging online bookings for cost control in 2010.
ACCESSION #
45496146

 

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