Airline bets on leisure market

October 2009
Travel Weekly (UK);10/30/2009, p8
Trade Publication
The article focuses on the launch of a daily Heathrow-Las Vegas flight by British Airways (BA) in the last week of October 2009. The launch marks a shift by the airline towards the premium leisure market as corporate traffic shows no sign of improving. BA chief executive officer (CEO) Willie Walsh said this is not a temporary downturn in business traffic and short-haul business travel volumes will not come back.


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