TITLE

Airline bets on leisure market

PUB. DATE
October 2009
SOURCE
Travel Weekly (UK);10/30/2009, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the launch of a daily Heathrow-Las Vegas flight by British Airways (BA) in the last week of October 2009. The launch marks a shift by the airline towards the premium leisure market as corporate traffic shows no sign of improving. BA chief executive officer (CEO) Willie Walsh said this is not a temporary downturn in business traffic and short-haul business travel volumes will not come back.
ACCESSION #
45496137

 

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