Ski sales rise as first snow falls

Robertson, Edward
October 2009
Travel Weekly (UK);10/23/2009, p6
Trade Publication
The article reports that the first heavy snowfall in the Alps has coincided with an upturn in ski bookings after a slow start to the season. Pistes have already opened in Austria after up to a metre of snow fell on six glacier ski areas, with snowstorms in France, Italy and Switzerland, as well. TUI Ski managing director Mathew Prior said although bookings were up year on year, the ski division suffered weaker sales after its tour operators launched programmes in July and August 2009.


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