Thomas Cook wins exclusive Olympic Sponsorship deal

October 2009
Travel Weekly (UK);10/23/2009, p4
Trade Publication
The article reports that Thomas Cook Ltd. has launched a promotional campaign across its shop network after winning a 20 million pound deal to become a sponsor of the London 2012 Olympic and Paralympic Games, and the only provider of British short breaks to the event. The company is promoting the partnership on window posters in its shops, on its brochures, tickets, and on its 94 aircraft. Travel agents have been trained on selling the product, and been shown promotional videos.


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