TITLE

FOCUS ON INDUSTRIES AND MARKETS

AUTHOR(S)
Starry, Claire
PUB. DATE
April 2001
SOURCE
Business Economics;Apr2001, Vol. 36 Issue 2, p49
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The in-vehicle Intelligent Transportation Systems (ITS) market is emerging as a major force in mobile communications. The industry has grown from a few companies pursuing new applications for their technologies to an industry dominated by major automotive, communications, computer, and software companies. Alliances were a key growth strategy and significantly reduced stakeholder risk and product time to market while enabling small as well as large companies to participate in what was then an unproven market. Now, automotive original equipment makers (OEMs) are at the forefront of in-vehicle ITS development, with several other industries eyeing the car as the next major market for their products and technologies.
ACCESSION #
4549089

 

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