TITLE

DIAPERS.COM

AUTHOR(S)
Rooney, Jennifer
PUB. DATE
November 2009
SOURCE
Advertising Age;11/16/2009, Vol. 80 Issue 39, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the electronic commerce firm Diapers.com, which markets disposable diapers. Chief Executive Officer (CEO) Marc Lore attributes the company's growth to customer service made possible by an intense focus on business logistics. Word-of-mouth advertising is considered the primary element of the firm's marketing strategy.
ACCESSION #
45485334

 

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