Rooney, Jennifer
November 2009
Advertising Age;11/16/2009, Vol. 80 Issue 39, p26
Trade Publication
The article focuses on the electronic commerce firm Diapers.com, which markets disposable diapers. Chief Executive Officer (CEO) Marc Lore attributes the company's growth to customer service made possible by an intense focus on business logistics. Word-of-mouth advertising is considered the primary element of the firm's marketing strategy.


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