TITLE

Training and Careers 2008

AUTHOR(S)
McCartney, Mark; Turner, Lisa
PUB. DATE
February 2009
SOURCE
Marketing Week;2/19/2009, Vol. 32 Issue 8, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides suggestions to businesses for developing marketing skills during the current economic recession. It suggests that the companies should develop a long-term program and increase their investment in employee training, as it helps in employee retention and motivation. It mentions that in the time of economic crisis, it is essential to develop marketing skills using a combination of direct, data and digital marketing to maximize efficiency in businesses.
ACCESSION #
45460657

 

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