TITLE

What can advertising do for Google?

AUTHOR(S)
Cassidy, Anne
PUB. DATE
October 2009
SOURCE
Campaign;10/30/2009, Issue 43, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article explores the "gone Google" advertising campaign launched by search engine company Google Inc. to publicize its new product against its rival company Microsoft Corp. in Great Britain. It notes that Google is using old media advertising campaign and straplines to persuade the public on its services. It mentions that Google plans to market its Chrome web browser. Moreover, Google has been labeled as antibrand since it builds its name through word of mouth and product performance.
ACCESSION #
45454401

 

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