TITLE

Comunicación estratégica para promover los valores y cultura corporativa

AUTHOR(S)
Rosales, Arellys; Montilla, Parmenia; Moreno, Fidel
PUB. DATE
September 2009
SOURCE
Revista Daena (International Journal of Good Conscience);2009, Vol. 4 Issue 2, p229
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Managers of organizations must be conscious of the responsibility that involves communicating and developing a solid corporative identity, based mainly in values, constituting themselves in the basic principles of the company. This article frames the importance of communication as management tool to promote culture and identity in organizations, guaranteeing a sense of serenity as well as engaging organizational and individuals values. A reflection is supported by experts theoreticians in the subject due to the importance that management of communicational system has in the projection and development of the identity and organizational culture. In this sense, communication strategies involving values were suggested as valuable tools to high management for the development of corporative identity. In conclusion, all these values will allow to focus the identification of communication foment - in perception in public, achieving the objectives already suggested.
ACCESSION #
45453382

 

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