TITLE

ID Tweets About Conversion Outage

PUB. DATE
November 2009
SOURCE
Bank Technology News;Nov2009, Vol. 22 Issue 11, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the utilization of Twitter by TD Banks on its online banking integration in the U.S. The move aims to offer customer-service opportunity, manage a crisis almost exclusively through Twitter. Trish Dorsey, senior vice president of TNS Global Telecoms, describes the initiative of TD Banks as the first step in the right direction, however, she reminds the responsibility when engaging in a high-touch way.
ACCESSION #
45443228

 

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