TITLE

ONLINE REMITTANCE IS A CRM CLUB FOR WELLS

AUTHOR(S)
ADAMS, JOHN
PUB. DATE
November 2009
SOURCE
Bank Technology News;Nov2009, Vol. 22 Issue 11, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the ExpressSend remittance services, an online remittance system of Wells Fargo and Co. in the U.S. James Van Dyke, president of Javelin Research, says the system portrays banks as ticket takers and security guards that only allows legitimate people to get into it. Wells Fargo hopes that the system will bring easy authentication with additional customer retention strategies, such as connecting with demographic groups, increasing self-service and achieving goodwill.
ACCESSION #
45443213

 

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