TITLE

Media on Trial

AUTHOR(S)
Biggam, Jenny
PUB. DATE
November 2009
SOURCE
Media Week;11/3/2009, Issue 1232, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article considers the advantages and disadvantages of the music and entertainment channel, Viva, launched by MTV to replace The Music Factory (TMF) in Great Britain in 2009. The author commends the advertisement (ad) that promoted the youth-oriented channel. Comedy and reality shows are included in the channel. The author adds that she recommends the channels to her entertainment and music clients.
ACCESSION #
45439719

 

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