Media on Trial

Biggam, Jenny
November 2009
Media Week;11/3/2009, Issue 1232, p9
Trade Publication
The article considers the advantages and disadvantages of the music and entertainment channel, Viva, launched by MTV to replace The Music Factory (TMF) in Great Britain in 2009. The author commends the advertisement (ad) that promoted the youth-oriented channel. Comedy and reality shows are included in the channel. The author adds that she recommends the channels to her entertainment and music clients.


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