TITLE

The Alienated Optimists

AUTHOR(S)
Dolliver, Mark
PUB. DATE
November 2009
SOURCE
Adweek;11/16/2009, Vol. 50 Issue 41, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines a U.S. public opinion poll on consumer attitudes and social alienation. An anomaly in the poll's results is examined. While large majorities of those surveyed indicated suspicion of and alienation from large social institutions, even larger majorities expressed satisfaction with their personal situation and optimism about their futures.
ACCESSION #
45435602

 

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