TITLE

JOE MASUCCI

AUTHOR(S)
Hein, Kenneth
PUB. DATE
November 2009
SOURCE
Adweek;11/16/2009, Vol. 50 Issue 41, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on advertising executive Joe Masucci, director of business intelligence for the media buying service OMD. Masucci is named one of the winners of the publication's 2009 Media All-Stars awards. He is cited for his success in having the agency incorporate its mass media research and analysis into its day-to-day operations in advertising media planning.
ACCESSION #
45435514

 

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