Bean Counters and Visionaries

Hayden, Vern C.
November 2009
Journal of Financial Planning;Nov2009, Vol. 22 Issue 11, p40
Academic Journal
The article offers the author's insights regarding the difference between left-brain management and right-brain marketing in entrepreneurship in the U.S. Accordingly, some people are left-brainers and some are right-brainers. He notes that left-brainers want to be supported by facts, figures, market data, and consumer research in making a decision. Meanwhile, right brainers make decisions by instinct, tends to be very creative, emphasize interactive processes, and have stylistic and subjective methods that does not lend to standardization.


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