Willing to Pay for Peace of Mind

November 2009
Journal of Financial Planning;Nov2009, Vol. 22 Issue 11, p16
Academic Journal
The article reports on the results of a survey on consumers life insurance policies in the U.S. The survey conducted by Prudential Financial Inc. shows that 84% of consumers consider the cost of life insurance relatively minimal and 92% notes that it is an absolute must. It also shows that most consumers understand life insurance policies.


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