Understanding multi-level institutional convergence effects on international market segments and global marketing strategy

Griffith, David A.
January 2010
Journal of World Business;Jan2010, Vol. 45 Issue 1, p59
Academic Journal
Abstract: Dynamic changes in the global marketplace have increased opportunities for marketing strategy standardization due to the convergence of cross-national market segments. An oversimplified understanding of the complexities of this convergence could lead to ineffective global marketing strategy execution. This study develops a multi-level institutional approach to address level-based convergence effects necessary to understanding market segment convergence and its influence on global marketing strategy. A model of influential level effects on global marketing strategy is developed having implications for global marketing academics and practitioners.


Related Articles

  • Commons in a Multi-level World. Berkes, Fikret // International Journal of the Commons;2008, Vol. 2 Issue 1, p1 

    An introduction to the journal is presented in which the editor discusses an article about commons theory by Derek Armitage, the networks governance of the commons by Lars Carlsson and Annica Sandstrom, and the developing multi-level institutions from top-down ancestors by Martha Dowsley.

  • The rise of 'diminished multilateralism': East Asian and European forum shopping in global governance. Rüland, Jürgen // Asia Europe Journal;Mar2012, Vol. 9 Issue 2-4, p255 

    The article argues that the 'principled multilateralism' of the immediate post-Cold War period is increasingly giving way to what may be called a 'diminished multilateralism.' Newly emerging global and regional powers such as the BRICS states (Brazil, Russia, India, China and South Africa) and...

  • Regional Governance in East Asia and the Asia-Pacific. Komori, Yasumasa // East Asia: An International Quarterly;Winter2009, Vol. 26 Issue 4, p321 

    This article examines the emergence of and relationships between Track 1 and Track 2 arrangements in East Asia and the Asia-Pacific. It argues that the emerging complex webs of institutional arrangements in East Asia and the Asia-Pacific exhibit a multi-layered structure of governance in which...

  • Multilayered Governance, Pluralism, and Moral Conflict. COTTIER, THOMAS // Indiana Journal of Global Legal Studies;Summer2009, Vol. 16 Issue 2, p647 

    The quest for multilayered governance faces the problem of endemic tensions and disagreements in international relations and doubts as to whether nations truly share common values upon which an international society can be solidly built. Values, however, are equally controversial within the...

  • Structural Dynamic of the Public Sector and Multilevel Governance: Between Hierarchies, Market and Network Forms. Popescu, Luminiţa Gabriela // Administration & Public Management Review;2011, Vol. 17, p47 

    In the current economic, social and political context, the problem of the competitiveness reform in public sector lies in the assumption of strategic approaches focused on meeting the public interest, with the lowest cost for society. The philosophy management which governs public sector reform...

  • Collaborative systems development in disaster relief: The impact of multi-level governance. Maldonado, Edgar A.; Maitland, Carleen F.; Tapia, Andrea H. // Information Systems Frontiers;Mar2010, Vol. 12 Issue 1, p9 

    Disaster management information systems for international humanitarian relief are developed in contexts involving local, national and inter-governmental organizations together with local and international non-governmental organizations (NGOs). While the multi-organizational nature of disaster...

  • Developing multi-level institutions from top-down ancestors. Dowsley, Martha // International Journal of the Commons;2008, Vol. 2 Issue 1, p55 

    The academic literature contains numerous examples of the failures of both top-down and bottom-up common pool resource management frameworks. Many authors agree that management regimes instead need to utilize a multi-level governance approach to meet diverse objectives in management. However,...

  • The Subsidiarity Mechanism as a Tool for Inter-level Dialogue in Belgium: On ‘Regional Blindness’ and Cooperative Flaws. Popelier, Patricia; Vandenbruwaene, Werner // European Constitutional Law Review;Jun2011, Vol. 7 Issue 2, p204 

    Subsidiarity in the Treaty on the European Union and the Protocol on the application of the principles of subsidiarity and proportionality – Multi-level governance in federal and regional states – Belgian federalism – Necessity of dialogue – Difficulty of applying...

  • Predicting the output from a complex computer code when fast approximations are available. Kennedy, M. C; O'Hagan, A. // Biometrika;Mar2000, Vol. 87 Issue 1, p1 

    We consider prediction and uncertainty analysis for complex computer codes which can be run at different levels of sophistication. In particular, we wish to improve efficiency by combining expensive runs of the most complex versions of the code with relatively cheap runs from one or more simpler...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics