The 7 Deadly Sins of Referrals

Bishop, Bill
June 2001
Advisor Today;Jun2001, Vol. 96 Issue 6, p92
Trade Publication
Outlines the mistakes that sales agents can commit when asking clients for business referrals. Effect of fear of rejection on the need to ask for referrals; Importance of timing in asking for referrals; How to show gratitude to clients who provide referrals.


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