TITLE

Depressing Releases

AUTHOR(S)
Sheridan, Kevin
PUB. DATE
June 2001
SOURCE
Advisor Today;Jun2001, Vol. 96 Issue 6, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides guidelines for insurance advisors regarding press releases. Mistakes committed by advisors when approaching the press; Techniques in approaching editors for press releases; Elements of a good press release.
ACCESSION #
4539142

 

Related Articles

  • Untitled.  // New Yorker;1/21/1961, Vol. 36 Issue 49, p120 

    An excerpt from a press release from the Health Insurance Institute of New York is presented.

  • Turning the tide of perceptions together. CALLACHER, SCOTT // Money Marketing;7/30/2015, Issue 1496, p35 

    The article discusses the less amount of trust the public gives to financial advisers, which results from the many misselling scandals and continued and often unfair bad press. Topics mentioned include how the scandals are interpreted by the author as evidence of the success of the regulation...

  • Insurance dept.: Explore partner.  // Windy City Times;9/2/2009, Vol. 24 Issue 48, p9 

    The article reports on the press release issued by the Illinois Department of Insurance to encourage consumers to take interest in health-insurance options for domestic partners.

  • We keep digging for hidden angles. Winston, Paul D. // Business Insurance;09/21/98, Vol. 32 Issue 38, p57 

    Opinion. Comments on a number of press releases, sample publications and information materials, sent to the `Business Insurance' magazine, which appear to have no relationship with insurance. Details on the press releases; Reference to the press release from Callaway Golf Co., which showed a...

  • KEVAN REILLY. Reilly, Kevan // Money Marketing;7/8/2004, p31 

    Focuses on travel insurance and holiday money. Assessment of press releases; Challenges faced by the financial services industry; Plans of the government.

  • FSA should have avoided panic over Keydata.  // Money Marketing;6/18/2009, p39 

    In this article the author discusses the need to properly communicate the insolvency of a financial institution to the advisers and public in Great Britain. It relates that the administration of Keydata Co. has been relayed to a short press release from the Financial Services Authority (FSA)...

  • Simplicity beats planner engagement, says Canstar. Pokrajac, Milana // Money Management;9/8/2011, Vol. 25 Issue 34, p12 

    The article reports on the popularity of do-it-yourself life insurance due to the simplicity of off the shelf products rather than resorting to a financial planner in Australia.

  • Who You Really Are. Stephens, Michael // Advisor Today;Dec2000, Vol. 95 Issue 12, p16 

    Offers advice on how to make a transition from being an insurance agent to a professional financial advisor. How to start the transition process; Effect of referring clients to another professional; Example of asset allocation.

  • The Softer Side. Audibert, Gail; Jones, Mary // Advisor Today;Feb2002, Vol. 97 Issue 2, p72 

    Provides suggestions on evaluating a financial advisor. Importance of soft skills in every profession; Suggestion that could determine whether a prospective financial advisor will fit into a company's culture; One tool that could help better understand a candidate's personality and working style.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics