TITLE

THE ROLE OF INFORMATION IN EXPORT MARKETING PROGRAMS: AN ANALYSIS BY OWNERSHIP STRUCTURE

AUTHOR(S)
Mohamad, Osman; Ahmed, Zafar U.; Honeycutt Jr., Earl D.
PUB. DATE
September 2001
SOURCE
Multinational Business Review (St. Louis University);Fall2001, Vol. 9 Issue 2, p57
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This research examines the role of information considered important by manufacturing exporters. The study investigates the types of information used by different exporters, the sources consulted for gathering information, and the value of each information source. Manufacturers rated market information, provided by their trade group, as being most valuable. However, different perspectives were reported by ownership category. The findings of this study can assist manufacturing exporters improve the effectiveness of their export marketing efforts.
ACCESSION #
4538300

 

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