Inge, Jon
October 2009
Hospitality Upgrade;Autumn2009, p8
Trade Publication
The article focuses on the dependence of hotels on marketing as enhancements on their web sites and customer relationship management (CRM) are needed. Reliance on the Internet increases the use of search engine optimization (SEO). Innovative offerings that appeal to guests can be the result of collecting information one them such as profiles, preferences, and booking habits.


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