Revenue Management Practices

Coleman, Tim
October 2009
Hospitality Upgrade;Autumn2009, p34
Trade Publication
The article focuses on the use of the history of hotel revenue management in surviving a down market in the U.S. where the public is conscious of value and lowest rated rooms are kept available by competitors. The merger between United Air Lines and Western International Hotel Management Co. resulted in adjustments made for the airline reservation system so it can be applied to hotels. The need for improved room allocation and pricing decisions is addressed by electronic reservation systems.


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