TITLE

Marketing the Premium Product

AUTHOR(S)
Quelch, John A.
PUB. DATE
May 1987
SOURCE
Business Horizons;May/Jun87, Vol. 30 Issue 3, p38
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on the development and marketing of premium products in the United States. Growth of premium products in the markets; Quality of the products; Pressure on the premium marketer to upgrade store images by carrying premium brands.
ACCESSION #
4531446

 

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