TITLE

InBev gears up for launch of 5.5% Stella Black lager

AUTHOR(S)
Singh, Sonoo
PUB. DATE
October 2008
SOURCE
Marketing Week (01419285);10/16/2008, Vol. 31 Issue 42, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the plans of InBev UK Ltd. to launch a new brand of beer called Stella Black. It states that the launch of 5.5% Stella Black is part of the company's efforts to restore its brand's premium positioning and informs that the new product will be available at top premium outlets. The Stella Black includes 4% wheat beer Peetermans Artois and the bottled premium Artois Bock beer.
ACCESSION #
45310324

 

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