Shifting gears

October 2009
Trailer / Body Builders;Oct2009, Vol. 50 Issue 12, p38
Trade Publication
The article discusses Aurora Parts & Service's shift from wholesale relationship to assisting dealers in the retail marketplace. Aurora President and Chief Executive Officer David Clarke elaborates on the industry's maturity in accepting the company's shift in strategy in customer relations. Information on Aurora's several strategic initiatives which include FleetPerform, Pro-FIT, and Aurora Product Expansion is also offered. Aurora Parts & Accessories distribution center in Lebanon, Indiana of Aurora Trailer Holdings, LLC


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