TITLE

Shifting gears

AUTHOR(S)
WEBER, RICK
PUB. DATE
October 2009
SOURCE
Trailer / Body Builders;Oct2009, Vol. 50 Issue 12, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses Aurora Parts & Service's shift from wholesale relationship to assisting dealers in the retail marketplace. Aurora President and Chief Executive Officer David Clarke elaborates on the industry's maturity in accepting the company's shift in strategy in customer relations. Information on Aurora's several strategic initiatives which include FleetPerform, Pro-FIT, and Aurora Product Expansion is also offered. Aurora Parts & Accessories distribution center in Lebanon, Indiana of Aurora Trailer Holdings, LLC
ACCESSION #
45309432

 

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