TITLE

Set-Top Data Firms To Meet With CIMM

AUTHOR(S)
Spangler, Todd
PUB. DATE
November 2009
SOURCE
Multichannel News;11/9/2009, Vol. 30 Issue 42, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the announcement of New York-based Coalition for Innovative Media Measurement (CIMM) to hold meetings on November 10, 2009 with five research firms currently providing set-top box data. The companies asked to participate in the meeting include Nielsen, Rentrak, TiVo, TRA and TNS Media Research. CIMM states that they aim to develop a collaborative relationship with data and technology providers to assist in the identification and funding of their projects.
ACCESSION #
45241233

 

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