HOW TO…maintain the employer brand

Clake, Rebecca
July 2009
People Management;7/2/2009, Vol. 15 Issue 14, p33
The article highlights the importance of employer branding, or a company's efforts to build a good reputation among its employees and in the outside world. It advises businesses to engage their employees so that they would want to deliver the results that the businesses need, and to nurture their talented members. It also recommends them to connect employer branding with overall business strategies and planning, and to pay close attention to internal communications as much as to external relations.


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