get the most out of email marketing

Bowker, Simon
October 2009
Travel Weekly (UK);10/16/2009, p30
Trade Publication
The article explains how travel agencies can use email effectively to communicate with potential and current customers. In a consumer's crowded inbox one needs to make sure that the title of the emails is crystal clear and should catch the attention of the reader. It says that looking at customers' lifestyles can help one deliver the right content, at the right time. Moreover, integrating email and web analytics can dramatically increase campaign conversions


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