Social Networking Key in Marketing and Emergency Communications

Crump, Eryl
October 2009
Aviation Today's Daily Brief;10/9/2009, p1
This article considers the use of social networks in airlines' marketing and emergency communications. There are only 5,000 followers on airBaltic's Twitter page and over 5,000 friends on Facebook, says chief commercial officer Tero Taskila. He claims the sites were successful at raising the airline's profile. There is a concern among European Regions Airline Association delegates over the globalization of news coverage of accidents and incidents. Sean Gates of Gates and Partners adds that these sites spread the news faster than traditional news venues.


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