TITLE

Marketing 2010: New rules and timeless jewels

AUTHOR(S)
Pohl, John
PUB. DATE
November 2009
SOURCE
Proofs;Nov2009, Vol. 92 Issue 5, p74
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at the shifting trends in marketing in the U.S. dental hygiene sector as of November 2009. It presents a checklist of the new rules in marketing. Companies that gained popularity through word-of-mouth advertising are Google and Starbucks. Tips for a successful marketing strategy include taking time to deliver sustained above-average sales growth and profitability, devising a unique brand promotion strategy and keeping consistency.
ACCESSION #
45152686

 

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