The winds of regulatory change are coming to dental marketing

Caiafa, Mike
November 2009
Proofs;Nov2009, Vol. 92 Issue 5, p66
Trade Publication
The article considers the inevitability of change in dental marketing. Identified reasons behind the changes include professional dental associations, the U.S. Food and Drug Administration, state governments and related associations. It describes hypothetical scenarios as illustration of change in dental marketing. Tips to address these changes include establishing in-house regulatory and compliance team and paying close attention to potential legislation activities at the state and federal levels, among others.


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