TITLE

Inspire People

AUTHOR(S)
Sinek, Simon
PUB. DATE
November 2009
SOURCE
Leadership Excellence Essentials;Nov2009, Vol. 26 Issue 11, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article examines the idea of inspiring people to influence behavior, as opposed to manipulating them. It provides a comparison between inspiration and manipulation including examples for manipulation. The concept of the Golden Circle in inspiring people into loyalty is explained citing how it is used at Apple.
ACCESSION #
45125824

 

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